Questionnaire

This is the questionnaire I created and used to be filled out by an audience of all ages in order for me to find out what age group the target audience of my local newspaper I am aiming it at. At this stage I think it is suitable to have a basic questionnaire, something quick and easy to fill out and if I hand out roughly 40 questionnaires to a random sample the statistics from my main questions will answer my question; who is my target audience?

Questionnaire Results

What is your age Group?

I included the age as I wanted to explore the main age range of my target audience for future marketing purposes. I would be able to aim more directly towards a certain age range. This is probably the most important question of the questionnaire as to find target audience, I need to base all my final products around certain age groups and age is a good way of distinguishing people, in general terms a sample of the population from one area will have similar attitudes, likes and dislikes, beliefs etc. The most popular age range I found was 18-25, this shows the sample had more people from this age range answer the questionnaire. So far this response doesn't show me anything until I find out which reading material each age category prefer and thier interests, then the survey will become more reliable in providing the information needed.

What Newspapers do you prefer to read?

I have learned through questioning my audience on thier preference of genre and of press reading material and the outcome suggests Tabloid Newspapers are most popular in this given area. Tabloids have become a correlative with down-market newspapers and featuring stories of interest and entertainment.These types of newpapers also tend to sensationalize and emphasize crime stories, gossip columns and scandalous innuendo's about the personal lives of celebrities. This type of information is "so-called" junk food news. The language is informal and readable whereas in Broadsheets the language is very formal and statitical. Circulation figures for Britains Broadsheet newspapers have been declining steadily since the introduction of tabloids. i do not want this question to confuse my audience as to what genre of newpaper I will be producing but I can use this information carefully by using elements of tabloids for my local newspaper and I have learnt more about the audience by thier educative background, social class and income. I can also note to include more visual elements to the genre of the paper as I can assume I would gain a larger audience by revealing the audience background.