Front Cover: This newspapers print is of a much better quality as the use of colour is more prominent. Unlike the Newshopper the Masthead is a royal blue colour which is shown on every issue, in a rack of newspapers the different colour scheme would immediately catch you attention and get your eye drawn to the paper.. The title is positioned in the same place as on all of the local newspapers I have looked at. The small strip of writing beneath the tile also like on all of the newspapers that tells us the price, date, website address etc that is made to stand beneath the colours and the important news article within the paper. On the right hand side of the South London Press is the “What’s inside” the newspaper, each of these small boxes of separate stories states a title, brief article information and small picture on each so you can see just by looking at the box what the article inside is about and whether or not you want to read on. 
Newshopper: The target audience of the Newshopper is directly at older aged men from 40+ and women from 30+ from within the local community. The newspaper rarely reports on news outside of the local community but instead focuses on any local business news, local politics, informative of developments/projects in the area, school fetes, council run and charity events and also sometimes any criminal activity in the area and ways in which the public can help in catching the criminals.
Front Cover: On the front cover you can see that the layout is organised with everything positioned orderly. The bold masthead “Newshopper” is just black which just catches the attention of the reader and makes the paper instantly recognisable. There are small logo’s just above the title of the paper which are logo’s of awards won by the paper which shows its local familiarity in the community. Just beneath the headline in fairly small print is the website address, date and price of the paper, this information is a necessity of the paper but doesn’t need to be drawn to the reader’s attention immediately, just as long as it’s still clearly viewable. In the first issue of my local newspaper I may make this more prominent as I also want to advertise the website and showing the price and date may make the newspaper more memorable and gain readers trust in knowing what the newspaper is all about. Advertising is shown down the right hand side of the page. Unlike the adverts shown in the metro, the adverts in the newshopper are all local ones, most obvious reasons for this because people who receive this freebie local newspaper are more visit these companies for their trade because of living close by and for these small business. This makes good advertising for the local trades too because it makes the company more noticeable for people in need of their services. Although there is a fee on advertising in local press, it must be worth it to these companies. The only thing that is more different about this newspaper is that there is more than one main stories involved in the front cover, there is a main headline with the article following underneath and then also a box-out article underneath which is a shorter story, the reason for this may be to oppose one another as the main story is about a murdered teen but the shorter story below is about happiness of celebrating triplets.
The KM messenger layout is very similar to The South London Press, In organisation and layout of titles/articles and pictures are all in a sequence and both have the “Inside” box down the right hand side of the page which has small little information boxes that shows the reader a little title/brief and image of some of the articles inside, these are more outstanding in this newspaper and are set out much clearer because these articles also have a page number to turn to and also at the very top of these boxes is a title saying “INSIDE” this isn’t specifically necessary because the audience can see this clearly enough but it may just be to fill a gap on the newspaper because unlike the other newspapers this newspaper doesn’t have a little logo or award logo. Instead the KM tries to make up for the lack of logo/award by stating that they are the “Weekly newspaper of the year” which is just above the heading in a different colour fairly bold and underneath the heading is “Environmental Newspaper of the Year 2009”.The layout of this newspaper is very symmetrical in the colour coordination and organisation and positioning of articles/titles/images etc. The use of colour is very similar and basic using primary colours; the black title is at the top, followed by a red coloured box, black headline for the main article and then followed again another coloured box which is the Advert.
The main news headline is “Nurses in sickening attack on Patient, 90” this is a strong title as it tries to pull on the readers emotions in feeling anguish for the 90 year old. This is spread over the whole page as it makes the most impact on the cover, the font is bold and black which draws your attention immediately. There is on image associated with this article. There is also another headline for another article within the newspaper, but it doesn’t withdraw for the main article headline as it still makes most impact.
When the front and 2nd page are seen together, they look to be symmetric with one another again; there has been a lot of attention and effort put into this lay out and sizing to make the layout clear and organised. What I think is particularly good is that the “Inside” column on the front page follows on to the left on the 2nd Page.
Metro: The target audience of The Metro is directed at people commuting to and from London. The majority of readers are male although the paper includes both information for men and women. Topical interests of the newspaper that it covers are current affairs from all over the world, travel, South east weather, sport and politics originating from the local communities of London.
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