Web Design Research

This is a website for the Local Newspaper “Kent on Sunday”, it is Kent’s source of main journal news. The format of website is very well set out and easy to navigate around the page with navigators on the left hand side which goes by the towns in Kent and on each individual link is that town’s news stream for the week. The homepage looks very crowded and busy with a set colour scheme of blue and white but with extra colours on top which are from the many adverts put on the page. Adverts are very important to many local print companies as this provides them as their main source of income to fund the production and distribution of these freebie papers. Advertising happens in most media nowadays including national newspapers. All the adverts on the page are also linked in someway to Kent, even the P&O advert which is an international company but the reason for them advertising on her is because the ferry port is in Dover, Kent and is very popular port of entry to the country and often used by people living within nearby regions.
The key element on the homepage is probably the advert underneath the page title; this is an advert of the websites and so is specifically positioned to be more eye catching than any of the other. There are many other extra’s added to the page specifically set out for people looking for things such as weather, sport and job listings which provides them to a separate link. Even all adverts etc are all hyperlinked which is very important for an up and running website because from an audiences perspective there is nothing more frustrating than a website that is designed poorly and without suitably working links to retrieve information on the website your looking for. The headlines are in the centre focus, with new uploads of most recent and important posts at the top of the headlines list. A small scrolling tool is also above this which displays small brief of top headlines. This would probably be too complex to use when I come to make my website design.