Poster Research

The Sun is definitely the leader of the newspaper market, having sold no less than 7860,000 copies per day over the last year, which is almost twice the number of the copies sold by its closest contender, The Daily Mail who's sale are at 4846,000according to the National Readership Survey.
The First Posters/Advertisement for The Sun is a very clever way of advertising the paper, it is just one basic image used but creates a powerful and eyecatching feel to it. The 3 men on the image are Terry Venables, Ian Wright and Harry Redknapp. They are instantly recognisable faces and very influentual to English football which is a very popular sport within the U.K and also famous outside of the U.K. They are also part of the "Celebrity Culture" of today which has become a fascination and obsession to alot of people in the U.K within the past 5-10 years. Of which The Sun Newspaper has played a very important role in as this tabloid report on scandalous stories of celebrities all the time and nowadays it is what the audience want to read.
The angle of which the photo has been taken is a very close up shot of the sports stars faces, immediatly the reader is drawn in by the eyes of the 3 men staring of which looks to be directly at the reader to get the reader gripped and involved.
The shading of the image emphasises the photo more to make the men look even more powerful. In my opinion this poster/advert is directed towards men as I personally think that The Sun does have more of a male fanbase of readers, after researching this I found my statement to be true as the frequent use of incentive images and stories seem to convince a higher number of men to read it in comparison to women (4356,000 – 3504,000), even though the difference is not that obvious.
The 3 men in the image probably would have been carefully picked out to star in this photograph to get the correct mixture of people who are involved with The Sun and also to target certain readers such as people from different ages. I.E - (Terry Venables is older and he is a footballing Legend), Race (Ian Wright who has been a successful player for many years although born in this country is from a different nationality) and Backgrounds (Unlike the other two men, Harry Redknapps career is Famous Football Mangager). The only unclear reader it doesnt specifically target to is typically women.

This poster seems to focus on Value for money rather than the stories included in the newspaper. The till reciept is especially effective as people are interested in value for money especially as it is a recent poster and it makes its own statement in Britains Financial Climate currently. This image shows readers exactly what they can get for 30p. And it has reading material for people of all ages and all genders.
The colours are quite dull and neutral which works well because that it most effective and it makes The Sun logo stand out in its recognisable Red Colouring.

This promotional poster showing the top half of a woman with ten-pence coins covering each of her breasts—released by Rupert Murdoch‘s The Sun newspaper was advertised on the side of buses, once released it was quite a controversial advert and recieved 56 complaints.
The Objections related to women being portrayed as sexual objects, the ads appearing on buses where children could view them, and also that the image was pornographic.
However the Advertising Standards Authority (ASA) ruled the poster as not offensive or pornographic and said: “whilst distasteful to some, was not overtly sexual in nature and the amount of flesh revealed was no different to that in a bikini ad and could not reasonably be argued to be pornographic or likely to cause serious or widespread offence.”
Personally I think that this poster is a good representation of popular features in The Sun and it is cultural to todays society and can be viewed humourous. Although I think the poster being showed in a very public place can always offend some.



The Guardian

This poster image is a very creative design that is very eye-catching and bold, the poster has a retro feel to it but other than the use of many colours, the elements are very minimalistic but still outstanding. There are many conventions to the poster, it is very brigt and colourful which is attractive to the eye and instantly evident. Unlike the first poster ad I mentioned above by The Sun this ad doesn't come across as gender specific, the mixture of colours suggests the newspaper can be viewed by any gender with the use of pink and blue colours which represents men and women. The bright colours could be viewed to targetting young people and so age isn't discriminated either in this poster. The text in this poster backs these points up also as this also doesn't specifically target any one type of audience.

The fact that the poster has the newspapers web address on would instantly make you think that the website is being promoted but the instinctive bold "The Guardian" label recognises both the newspaper and website in the one poster which is a clever and manipulating way of enticing the reader to pay attention to both of these media products.

The Text next to the image says: When you're owned by no one, no one controls what you say, You're free to say whatever needs to be said, Inconvenient for some, Great for the rest of us.
This is quite a dramatic and forceful statement, it suggests power of speech which is a very respected priveledge which we have in this country and this quote particularly emphasises the importance of it by the use that this Newspaper can promote peoples opinion. The quote cleverly acknowledges the opinions of its readers by being written as an individual impression of freedom of opinion although the quote is being represented on behalf of this large global media company who can influence the majority of peoples opinions by manipulation of words to create a strong statement in a context that makes a big impact. Although unknown to us who wrote the quote, the last sentence suggests it was probably an editor from the Guardian.



These are some more posters from the Guardian, which all follows the same house style. Reason for this could be to associate the Posters with the Newspaper. Again it incoorporates much of the same elements. After looking at all 4 posters the key part seems to be the Quotes used as they are what represents what the newspaper is all about and their beliefs. Aswell as advertising for readers of the newspaper, I think that it is also advertising the Newspapers purpose to attract a new set of readers because typically the social status of the reader is people with a higher education and income.